About This Role
We are not hiring a button pusher.
Digital marketers usually come armed with dashboards, opinions, and the urgent need to discuss budget before the brief is even understood. That is not what we need. We need someone who thinks before acting, executes without drama, and cares more about outcomes than noise.
If your instinct is to wait for instructions, report activity without insight, or confuse motion with progress, this role will irritate you.
What YPYM Actually Is
YPYM exists to build digital systems with structure, logic, and commercial consequence. We do not admire marketing theatre. We care about what works, what can be measured, and what can be improved without pretending the market is kind.
This role sits inside that mindset. You will not be asked to decorate a brand and call it strategy. You will be expected to help build results that can survive scrutiny.
The Role
You will own digital marketing with a high level of independence and a low tolerance for nonsense.
That means you do not just run campaigns. You think through the entire system: positioning, channel selection, creative logic, targeting, conversion paths, measurement, iteration, and the actual business result. You are expected to see several moves ahead, like a competent chess player, not someone reacting to the last move they saw on a dashboard.
We are not looking for someone who needs constant direction. We are looking for someone who can identify the problem, propose the solution, execute with discipline, and measure whether the effort was worth it.
There is a budget. That is not the main story. The main story is quality of thinking, quality of execution, and the clarity of the result.
What We Expect You to Understand
Not all businesses behave the same.
A retail business has many products, many opportunities, and often many small conversion battles. A service business may move slower, but one good deal can carry real weight. An international or premium brand may require a more specific audience, sharper precision, and a more disciplined digital approach.
If you have lived across these environments, good. That matters. Each one demands a different marketing logic, and we want someone who understands that nuance without needing a lecture.
What Your Experience Must Have Taught You
- Not how to spend money, but how to make spending feel intelligent.
- Not how to produce reports, but how to extract truth from data.
- Not how to follow a playbook, but how to choose the right playbook.
- Not how to wait for instructions, but how to make the next move before being asked.
- Not how to defend activity, but how to defend results.
If your career rewarded busy work more than judgment, this role will expose that quickly.
You Are Probably Right for This If
- You think in systems, not random tactics.
- You can explain performance without hiding behind jargon.
- You care about outcomes, not vanity metrics.
- You know that creative, media, landing pages, messaging, and analytics are one machine, not separate departments.
- You can work across sectors without becoming generic.
- You are comfortable being challenged by people who think hard and expect you to do the same.
- You do not need to be told what matters before you begin.
You Are Definitely Wrong for This If
- You need constant instructions.
- You think “budget” is a substitute for judgment.
- You report activity and call it progress.
- You are obsessed with reach, impressions, and surface-level metrics.
- You need to be the smartest person in the room.
- You prefer agreement over truth.
- You get defensive when someone stronger in logic questions your work.
What You Get
A serious role with serious responsibility.
You will work close to decision-making, not buried under layers of approval. You will have room to think, test, improve, and build. You will be measured by the quality of your contribution, not by how loudly you look busy.
We are not interested in marketing as decoration. We are interested in marketing as a disciplined system that produces measurable business value.
How to Apply
Send one document to [email protected].
Not your CV first. A short brief, maximum one page, on a company or category you believe is wasting digital marketing effort.
In that brief, explain:
- What the structural mistake is.
- Why it is expensive.
- What you would do first.
- How you would measure whether it worked.
If your answer is clear, intelligent, and grounded in logic, we will talk.
If you send a CV without the brief, we will assume you did not read this properly. That is usually enough information.