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Research Team
[AUTHOR]

Research Team

YPYM Innovation Observatory is YPYM's internal research division, dedicated to questioning the infrastructure decisions organizations make without realizing they're decisions at all.

◆ Yogyakarta, Indonesia
◆ 2 POSTS
Website ↗ X / Twitter ↗
2026
2 POSTS
Is AI Search Really "Free"? What a Query Costs in Electricity, and What That Means for Indonesia
[Article]
Sep 28 9 MIN READ

Is AI Search Really "Free"? What a Query Costs in Electricity, and What That Means for Indonesia

The question behind "free"; Typing a question into Google costs you nothing. Typing it into a chatbot costs you nothing either, if you use the free tier. Yet somebody pays for the electricity, the chips, the cooling and the idle capacity. The interesting question is not whether AI search is free. It is who pays, how much, and how sure are we of the number? We tried to answer it for one country which is Indonesia, ages 15 to 49. Every input below is tagged with its source and how reliable it i

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WhatsApp Anda Aman. Sampai Seseorang Butuh Tahu Isi Percakapannya
[Blog]
Sep 24 8 MIN READ

WhatsApp Anda Aman. Sampai Seseorang Butuh Tahu Isi Percakapannya

Tulisan ini bukan tentang mencari pengganti WhatsApp yang lebih aman. Kalau kerangka berpikirnya masih "cari alternatif", itu terlalu sempit untuk apa yang sebenarnya sedang kita bahas. Yang ingin dipetakan di sini adalah satu lapisan dari ekosistem digital yang jauh lebih besar yakni bagaimana sebuah organisasi berkomunikasi sehari-hari, di mana data percakapan itu sebenarnya hidup, dan siapa yang benar-benar pegang kendali atasnya, baik saat semuanya baik-baik saja maupun saat tidak. Ini soa

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