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Rochman Maarif
[AUTHOR]

Rochman Maarif

YPYM Partner. SME owner. I like my theories complex and my jokes simple. I'd rather test an idea than debate politics - discovery is way more fun than drama.

◆ Jakarta, Indonesia
◆ 34 POSTS
Website ↗ X / Twitter ↗
2026
34 POSTS
UU PDP, PP 33/2026, dan Tenggat 16 Januari 2027. Apakah Banner Cookie Anda Selama Ini Hanya Dekorasi?
[Blog]
Oct 3 16 MIN READ

UU PDP, PP 33/2026, dan Tenggat 16 Januari 2027. Apakah Banner Cookie Anda Selama Ini Hanya Dekorasi?

Banyak perusahaan di Indonesia membangun banner cookie sebagai elemen visual. Tulisan ini memetakan apa yang sebenarnya berubah di bawah PP 33/2026, siapa yang paling terdampak, mengapa "tanpa cookie" bukan berarti "bebas aturan", dan bagaimana kami di YPYM menguji ulang situs kami sendiri sebelum menawarkan solusi apa pun kepada orang lain. Saya ingin mulai dengan sebuah pengakuan yang tidak enak. Selama bertahun-tahun, hampir semua banner cookie yang pernah saya lihat di Indonesia, termasuk

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Alternatif GA 4 (Google Analytics). Istilah yang Terlalu Sederhana untuk Masalah yang Sebenarnya
[Blog]
Sep 23 11 MIN READ

Alternatif GA 4 (Google Analytics). Istilah yang Terlalu Sederhana untuk Masalah yang Sebenarnya

Mengapa orang mulai mencari alternatif GA4? Ada beberapa masalah struktural yang berulang muncul di hampir semua analisis independen soal ini. Sebagian punya alasan dari sisi privacy, sebagian lagi UI & UX dalam beberapa tahun ini yang semakin tidak ramah untuk semua orang, bahkan ada pula yang punya concern soal pilihan server on premise yang tidak tersedia. Saya akan mulai dengan.. Kata "alternatif" itu sendiri adalah masalah Ada sesuatu yang mengganggu setiap kali frasa "alternatif Googl

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Is Your DXP Actually Built for AI Search? Adobe vs Sitecore vs Optimizely
[Article]
Sep 14 9 MIN READ

Is Your DXP Actually Built for AI Search? Adobe vs Sitecore vs Optimizely

Before this one, my colleague Yuliana wrote about the question buyers almost never ask before signing a DXP contract, what the platform actually costs once implementation, integration, and specialist fees are added to the license fee. You can read that piece here (in Bahasa Indonesia): /blog/harga-lisensi-dxp-vs-total-cost-of-ownership This piece picks up a different question from the same buying conversation, one that has become almost unavoidable in every DXP evaluation call I have sat in dur

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Kenapa Dunia Cuma Tahu Tambang Indonesia Merusak, Bukan Memperbaiki?
[Blog]
Sep 13 9 MIN READ

Kenapa Dunia Cuma Tahu Tambang Indonesia Merusak, Bukan Memperbaiki?

Ekonomi Eksploitasi dan Ekonomi Digital, dua kekuatan besar yang belum pernah benar-benar duduk semeja. Ada satu ungkapan lama yang hampir semua orang Indonesia pernah dengar sejak SD yaitu tanah kita gemah ripah loh jinawi, tongkat kayu dan batu jadi tanaman. Saya tidak akan membantah ungkapan itu, karena secara harfiah memang benar. Yang ingin saya pertanyakan bukan kebenarannya, tapi dampaknya terhadap cara kita berpikir. Mungkinkah kekayaan alam yang berlimpah ini justru memanjakan cara

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Post-Mortem & Technical Guide: Mengapa Skor Core Web Vitals Bisa Jatuh dari 95+ ke 60 Tanpa Aktivitas Deployment
[Blog]
Aug 28 10 MIN READ

Post-Mortem & Technical Guide: Mengapa Skor Core Web Vitals Bisa Jatuh dari 95+ ke 60 Tanpa Aktivitas Deployment

Ringkasan Eksekutif * Insiden: Terjadi degradasi performa kritis pada platform produksi di mana skor Lighthouse Performance anjlok dari 95+ ke 60, Best Practices turun ke 58, TBT membengkak ke 2.290 ms, dan beban Main-Thread melonjak hingga 13,0 detik. * Anomali Baseline: Kondisi ini terdeteksi dalam status code-freeze (tanpa commit atau deployment baru selama 72 jam). * Akar Masalah (Root Cause): Intervensi otomatis Cloudflare Rocket Loader di tingkat CDN yang membatalkan native

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Anatomi Krisis Fidusia: Membaca Anomali Search Engine, Erosi Governance, dan Kalkulasi Modal di Balik Kasus Bank Mandiri
[Blog]
Aug 26 8 MIN READ

Anatomi Krisis Fidusia: Membaca Anomali Search Engine, Erosi Governance, dan Kalkulasi Modal di Balik Kasus Bank Mandiri

Disclamer Analisis & Etika Publikasi Tulisan ini merupakan kajian independen mengenai arsitektur komunikasi krisis (Crisis Management), tata kelola korporasi (Good Corporate Governance), dan dinamika persepsi pasar secara real-time. Seluruh analisis disusun murni sebagai diskursus edukatif, metodologis, dan pengamatan atas logika kerja Public Relations serta Search Intelligence di era digital. Analisis ini tidak disusun dengan tendensi oportunistik, bukan bentuk eksploitasi atas sit

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The Zero-Latency Threshold
[Article]
Aug 25 20 MIN READ

The Zero-Latency Threshold

Before you read this as theory, read it as a debt. Coombs gave us Situational Crisis Communication Theory in 1995. Benoit gave us Image Repair Theory in 1997. Jin, Austin, and Liu gave us the Social-Mediated Crisis Communication Model in 2010. Three frameworks, three decades of empirical validation, and not one of them was built for a country where the government can turn off the internet on a Tuesday, where opinion is manufactured at industrial scale before a single citizen opens their app, and

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Standarisasi llms.txt dan Audit Agentic Browsing Google Lighthouse
[Blog]
Aug 25 6 MIN READ

Standarisasi llms.txt dan Audit Agentic Browsing Google Lighthouse

Ringkasan Eksekutif Lanskap pencarian digital telah bergeser secara fundamental. Kita tidak lagi hanya berbicara tentang perayapan tautan (link crawling) untuk indeksasi, tetapi telah memasuki era penalaran agen (agentic reasoning). Kemunculan AI Agent mulai dari ChatGPT Operator, Google Gemini Agent, Perplexity, hingga Claude Coworker telah mendorong Google Lighthouse untuk memperkenalkan metrik pengujian generasi terbaru yakni Agentic Browsing. Salah satu pilar utama dalam audit

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Rp80,9 Juta, Mas Botok, & Krisis Reputasi yang Bank Mandiri Ciptakan Sendiri
[Blog]
Aug 25 10 MIN READ

Rp80,9 Juta, Mas Botok, & Krisis Reputasi yang Bank Mandiri Ciptakan Sendiri

Anatomi "krisis reputasi digital" Bank Mandiri, dan mengapa arsitektur reputasi harus dibangun sebelum krisis, bukan sesudahnya. Saya ingin mulai dengan sebuah angka yang, jika dibandingkan dengan skala aset Bank Mandiri, seharusnya tidak berarti apa-apa. Rp80.935.478. Delapan puluh koma sembilan juta rupiah. Untuk institusi dengan aset ribuan triliun rupiah, angka ini secara akuntansi adalah rounding error. Tapi dalam lima hari terakhir, angka inilah yang menyeret nama Bank Mandiri ke puncak

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The Channel Count Problem. Why "Organic Marketing" Stopped Being a Two-Word Answer
[Article]
Aug 24 5 MIN READ

The Channel Count Problem. Why "Organic Marketing" Stopped Being a Two-Word Answer

Let me start with a question I still get asked, almost always by someone experienced, someone who has run a business successfully for years. So what do you actually manage? Just SEO, right? I understand why the question sounds reasonable. Five years ago, it mostly was. Organic marketing meant a website, a search engine, and maybe a social media account someone on the team updated between meetings. Three things. You could hold all three in your head at once. That world does not exist anymore.

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Data Level Negara, Keputusan Level Toko. Mengapa Riset Keyword Selama Ini Salah Arah
[Blog]
Aug 23 4 MIN READ

Data Level Negara, Keputusan Level Toko. Mengapa Riset Keyword Selama Ini Salah Arah

Saya ingin mulai dengan sebuah simulasi kecil. Bayangkan Anda adalah pemilik toko sepatu. Anda memanggil tim SEO, atau agency yang sudah Anda bayar bulanan, dan bertanya satu hal sederhana: "Berapa banyak orang yang mencari toko sepatu di sekitar lokasi saya?" Mereka akan kembali dengan sebuah angka. Volume pencarian untuk kata kunci "toko sepatu terdekat", lengkap dengan daftar kompetitor, grafik tren, dan mungkin sebuah dashboard yang terlihat meyakinkan. Pertanyaannya, yang jarang sekali d

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The Question Every Business Owner Asks. And The Framework We Built to Answer It.
[Press Release]
Jul 9 5 MIN READ

The Question Every Business Owner Asks. And The Framework We Built to Answer It.

When you pitch SEO services to a business owner, they don't ask "How many keywords will you rank for?" They ask: "How much return will I get from investing in SEO?" It's a straightforward question. It's also one most SEO agencies cannot answer with precision. The Problem With "Potential Traffic" Most agencies cite potential traffic volume. They point to search volumes from a keyword gets 5,000 monthly searches, so theoretically, you could capture some fraction of that. They then extrapolate

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The Fragmented Internet: One Website, Multiple Legal Realities
[Article]
Jul 2 4 MIN READ

The Fragmented Internet: One Website, Multiple Legal Realities

Global expansion has fundamentally changed the role of search. A multilingual website is no longer sufficient when every jurisdiction applies different expectations around privacy, financial communications, healthcare information, artificial intelligence, consumer protection, and public trust. Today, the challenge is no longer translating content into multiple languages; it is ensuring that every published page can withstand scrutiny from regulators, search engines, AI systems, institutional bu

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IPO, Search Engine, dan Perebutan Narasi yang Sering Terlambat Disadari Direksi
[Blog]
Jun 28 3 MIN READ

IPO, Search Engine, dan Perebutan Narasi yang Sering Terlambat Disadari Direksi

Dalam marketing, banyak perusahaan masih berpikir terlalu linear. Mereka membagi aktivitas menjadi campaign, awareness, conversion, lalu selesai. Seolah pasar adalah sesuatu yang pasif. Seolah perhatian bisa terus dibeli tanpa konsekuensi struktural. Padahal dalam praktiknya, ada dua pipeline yang jauh lebih fundamental. * Pertama: menciptakan demand. * Kedua: memenangkan demand yang sudah lahir dengan sendirinya. Dan ironisnya, sebagian besar perusahaan terlalu sibuk mengejar pipeline per

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We Audited Our Own Website for EU Compliance. The Results Were Not Flattering.
[Press Release]
Jun 2 4 MIN READ

We Audited Our Own Website for EU Compliance. The Results Were Not Flattering.

On building digital infrastructure properly, starting with our own. There is a category of problem that is easy to identify in someone else's system and easy to ignore in your own. GDPR compliance, for most web products built outside the European Union, belongs exactly to that category. The regulation has been enforceable since May 2018. The core requirements are not ambiguous.. ..you do not track users before they consent, you do not store personal data without a clear legal basis, and you d

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On Building Information Architecture Before the Audience Arrives
[Article]
Jun 2 5 MIN READ

On Building Information Architecture Before the Audience Arrives

Today we activated the mini games stage for Zero Day 2026, a national Capture the Flag competition organized by DSG, open to students and the general public across all skill levels. It is a cybersecurity event with a total prize pool of Rp40 million, targeting 300 to 500 registered infosec talents. The event is real, the competition is running, and as of this writing, we have nearly 50 registered participants who found their way to the registration page without a single rupiah spent on advertis

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Rp40.000 Per Klik, dan Itu Belum Tentu Jadi Pelanggan. Simulasi yang Harus Dibaca Pemilik Jasa Home Service
[Blog]
May 16 8 MIN READ

Rp40.000 Per Klik, dan Itu Belum Tentu Jadi Pelanggan. Simulasi yang Harus Dibaca Pemilik Jasa Home Service

Saya ingin mulai dengan sebuah angka. Rp40.000. Itu adalah estimasi biaya per klik untuk iklan Google Ads pada kata kunci [ jasa service ac, jasa service kulkas, jasa service mesin cuci, jasa service pompa air ] di rentang bidding tertinggi. Bukan per konversi. Bukan per transaksi. Per klik. Artinya setiap kali seseorang menekan tautan iklan Anda di Google, uang itu keluar. Tidak peduli apakah mereka jadi memesan, tidak peduli apakah mereka bahkan membaca halaman Anda sampai selesai, tidak pe

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Website dan Aplikasi Bisa Terhubung di Google. Inilah yang Dimaksud dengan ASO
[Blog]
May 14 8 MIN READ

Website dan Aplikasi Bisa Terhubung di Google. Inilah yang Dimaksud dengan ASO

Ada satu pertanyaan yang cukup sering muncul dari klien yang memiliki website sekaligus aplikasi mobile, dan biasanya pertanyaan itu muncul setelah mereka menyadari bahwa kedua aset digital itu berjalan secara terpisah tanpa saling mendukung satu sama lain. Apakah website dan aplikasi kami bisa muncul bersama di Google? Jawabannya: ya. Tapi cara kerjanya tidak sesederhana yang terdengar, dan sebagian besar bisnis yang memiliki keduanya belum benar-benar memanfaatkan hubungan ini. Teknisnya pu

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Perusahaan Kecil, Anggaran Kecil, dan Satu Pertanyaan yang Sering Salah Dijawab: Apa Itu Organic Marketing?
[Blog]
May 8 10 MIN READ

Perusahaan Kecil, Anggaran Kecil, dan Satu Pertanyaan yang Sering Salah Dijawab: Apa Itu Organic Marketing?

Saya ingin mulai dari sesuatu yang sering saya dengar dari pelaku usaha kecil, dan hampir selalu diucapkan dengan nada yang sama, campuran antara frustrasi dan pasrah. Kami tidak punya anggaran untuk marketing. Kalimat itu terdengar seperti pernyataan kondisi. Tapi sebenarnya itu adalah pertanyaan yang belum selesai. Pertanyaan yang tersembunyi di baliknya adalah: apakah ada cara untuk tetap tumbuh tanpa harus mengeluarkan uang dalam jumlah yang tidak masuk akal? Jawabannya ada. Tapi jawaban

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Leads dari Website Itu Mahal. Perlakukan Mereka Seperti Itu.
[Blog]
May 1 6 MIN READ

Leads dari Website Itu Mahal. Perlakukan Mereka Seperti Itu.

Saya akan membawa sesuatu yang cukup personal, dari pengalaman saya pribadi untuk menjadi pengatar tulisan ini. Saya sudah cukup lama berinteraksi dengan berbagai penyedia jasa dan produk di Indonesia, dari skala kecil hingga perusahaan besar, dari jasa teknologi hingga properti. Dari membeli motor, mobil, rumah, tanah, perkebunan, peternakan, akuisisi perusahaan, dan seterusnya. Dan dari sekian banyak pengalaman itu, ada satu pola yang terus berulang dengan konsistensi yang sebenarnya cukup me

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Perusahaan Oil & Gas Tidak Butuh Marketing. Tapi Ada Satu Hal yang Mereka Butuhkan dari SEO.
[Blog]
Apr 30 8 MIN READ

Perusahaan Oil & Gas Tidak Butuh Marketing. Tapi Ada Satu Hal yang Mereka Butuhkan dari SEO.

Saya ingin memulai tulisan ini dengan sebuah pernyataan yang mungkin terdengar kontradiktif dari seseorang yang membangun perusahaan SEO. Perusahaan oil and gas, dalam pengertian yang paling murni, memang tidak membutuhkan marketing. Bukan karena mereka tidak mau berkembang. Bukan karena mereka tidak peduli dengan reputasi. Tapi karena model bisnis mereka secara fundamental berbeda dari industri yang biasa kita asosiasikan dengan strategi digital. Mereka mengelola aset. Mereka melakukan produk

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Mengapa Product Launching Adalah Celah Pertama yang Merusak Struktur SEO Website Anda
[Blog]
Apr 30 7 MIN READ

Mengapa Product Launching Adalah Celah Pertama yang Merusak Struktur SEO Website Anda

Mari saya mulai dengan sesuatu yang sering kali diabaikan karena terlihat terlalu sepele untuk dipermasalahkan. Saat sebuah perusahaan meluncurkan produk baru, tim marketing bergerak cepat. Ada halaman produk yang perlu diterbitkan. Ada promo page untuk campaign bulan ini. Ada landing page khusus yang sudah dijanjikan ke tim ads agar bisa dijalankan besok pagi. Ada juga satu halaman lagi yang dibuat mendadak karena ada permintaan dari divisi lain. Semuanya dibuat dalam tenggat waktu singkat, ol

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The Engine Is Slowing. The Driver Hasn't Noticed.
[Article]
Apr 27 8 MIN READ

The Engine Is Slowing. The Driver Hasn't Noticed.

A hypothesis on what happens when the world's most valuable attention machine optimizes for the wrong variable There is a pattern in technology history that repeats with such consistency it has almost become boring to cite. A company builds a dominant position. It defends that position with the tools that created it. The world moves in a direction that those tools were not designed for. The company, still holding its tools, watches the gap widen, usually with a press release expressing confiden

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YPYM: A Decade in the Making, Three Months in the Market
[Press Release]
Apr 22 10 MIN READ

YPYM: A Decade in the Making, Three Months in the Market

On launching a company not from ambition, but from a long accumulation of evidence On February 26, 2026, we formally introduced YPYM as a registered brand under PT ADI TJANDRA TEKNOLOGI, or as we commonly refer to it internally, PT ATT. YPYM stands for Your Page, Your Money. Three months old. That is the official age of this company. But anyone who measures the value of a company by its registration date is measuring the wrong thing. Which, incidentally, is a habit the Indonesian technology i

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Bali Exports US$ 634 Million a Year. Most of That Value Was Found by Accident.
[Press Release]
Apr 21 5 MIN READ

Bali Exports US$ 634 Million a Year. Most of That Value Was Found by Accident.

Let me start with a number that deserves more attention than it gets. According to BPS-Statistics Indonesia, Bali Province exported US$ 634,496,917 worth of goods in 2024. That is a 9.23 percent increase from 2023, and the highest annual export figure the province has recorded in five years. The recovery trajectory since the COVID collapse of 2020, when Bali's export value fell 22.87 percent to US$ 456 million, has been consistent. 2021 recovered to approximately US$ 508 million. 2022 reached U

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The Cost Illusion: Why Building Has Never Been Cheaper, and Growing Has Never Been Harder
[Article]
Apr 16 8 MIN READ

The Cost Illusion: Why Building Has Never Been Cheaper, and Growing Has Never Been Harder

Let me start with something I have been sitting with for the past 7 years. The hardest part of building a business, especially in tech industry or any digital project, used to be building the product. The engineering. The design. The architecture. The iteration. The cost. That was the wall most founders hit first, and many never got past it. You had a solid idea, a real market, a clear problem worth solving, and then you ran the numbers on a development team and the whole thing collapsed before

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You Use Google Every Day. Your Business Doesn't Exist On It.
[Article]
Apr 9 10 MIN READ

You Use Google Every Day. Your Business Doesn't Exist On It.

Let me start with a conversation I have had more times than I can count. A business owner, smart, experienced, someone who has built something real from the ground up, tells me their growth strategy. They mention key accounts. They mention a distributor relationship they have been cultivating for two years. They mention a referral network. They mention a sales team that works on commission. And every element of what they describe is human. Every single one. The revenue lives inside relationship

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The Comfort of Your Balance Sheet is a Precursor to Your Digital Liquidation
[Article]
Apr 4 8 MIN READ

The Comfort of Your Balance Sheet is a Precursor to Your Digital Liquidation

Success is a sedative. When you sit atop a trillion-rupiah balance sheet or a legacy brand with decades of market dominance, it is easy to mistake current momentum for future security. But as Pfizer CEO Albert Bourla recently highlighted with the shift in global STEM dominance, the "real-world" status of today is often just a lagging indicator of the strategic investments made or ignored a decade ago. The data showing China’s surge in high-impact research isn't just a academic metric; it is a

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If Google Search Disappeared Tomorrow: A Structural Thought Experiment on Discoverability, Dependency, and What SEO Actually Is
[Article]
Apr 3 10 MIN READ

If Google Search Disappeared Tomorrow: A Structural Thought Experiment on Discoverability, Dependency, and What SEO Actually Is

Let me start with a thought experiment that makes most SEO practitioners deeply uncomfortable. Not because it's unrealistic. But because it reveals, with uncomfortable precision, how much of what we call "SEO strategy" is actually just Google compliance management. Imagine Google Search does not exist. Not that it declined. Not that it lost market share. Not that some better algorithm from a Silicon Valley challenger finally unseated it. I mean it simply does not exist. The index is gone. The

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The Infrastructure Mistake. Why Asian Companies Treat Their Best Revenue Channel as an Afterthought
[Article]
Mar 14 5 MIN READ

The Infrastructure Mistake. Why Asian Companies Treat Their Best Revenue Channel as an Afterthought

Let me start with a pattern I have watched repeat itself for nearly two decades. A company in Jakarta, or Manila, or Ho Chi Minh City, grows to a respectable size. They have a sales team. They have a product. They have social media accounts managed by someone whose job title contains the word "creative." They pay a monthly retainer to an advertising agency, and they budget for Google Ads every quarter as if it were an electricity bill, a necessary cost to keep the lights on. And then, at some

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The Seven Business Architectures. A Field Guide to Entrepreneurial Landscape
[Article]
Feb 14 4 MIN READ

The Seven Business Architectures. A Field Guide to Entrepreneurial Landscape

Let me start with something I've learned the hard way. Every business is born with a specific DNA. Not a metaphor, an actual genetic code that determines how it grows, where it's vulnerable, and whether it survives its first decade. In my previous articles, I wrote about the arithmetic of abundance how building became 98% cheaper. I wrote about the difference between intelligence and wisdom knowing not just how to solve problems, but which problems are worth solving. And I wrote about sustainab

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What Ten Years in Indonesia Taught Me About the Ideas That Actually Survive
[Article]
Feb 8 5 MIN READ

What Ten Years in Indonesia Taught Me About the Ideas That Actually Survive

Let me start with a confession. I've had many good ideas. Hundreds of them. Ideas that would solve problems, make money, scale quickly. Ideas that looked brilliant on paper and died within months of touching reality. The difference between those ideas and the ones that survived wasn't creativity. It wasn't execution speed. It was something harder to measure: sustainability. A good idea solves a problem. A sustainable idea solves a problem in a way that can keep solving it, indefinitely, witho

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What Indonesia's Last Decade Taught Me About Problems Worth Solving
[Article]
Feb 3 4 MIN READ

What Indonesia's Last Decade Taught Me About Problems Worth Solving

Let me start with a distinction that has taken me ten years to understand. Intelligence is knowing how to solve a problem. Wisdom is knowing whether that problem is worth solving. In Indonesia's digital economy, we've had no shortage of intelligence. We've built Gojek, Tokopedia, Traveloka, and a thousand other solutions. We've solved problems of transportation, commerce, and logistics with extraordinary creativity. The intelligence was never the question. But wisdom? That's been harder to co

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The Arithmetic of Abundance. What Happens When Building Becomes Free
[Article]
Feb 1 8 MIN READ

The Arithmetic of Abundance. What Happens When Building Becomes Free

Let me start with numbers. Not abstract ones. Real ones. Six months ago, if you wanted to launch a digital business in Indonesia, properly, you needed a team. Not because you were inefficient. Because the work itself demanded specialization. Here was the math for a single website project: Role Monthly Rate (Jakarta) Duration Total Frontend Developer 14 million 4 months 56 million Backend Developer 14 million 4 months 56 million UI/UX Designer 14 million 4 months 56 million System

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