[AUTHOR]

Yuliana Kusumawati

Yuliana Kusumawati is a financial services strategist with a career spanning management to director-level leadership in Indonesia's general insurance sector.

◆ Jakarta, Indonesia

◆ 3 POSTS

Website ↗

2026

3 POSTS

Your Website Is Not a Brochure. For Indonesian Exporters, It Is the Deal.

[Article]

Apr 23 11 MIN READ

Your Website Is Not a Brochure. For Indonesian Exporters, It Is the Deal.

Let me tell you something I have observed from inside institutions that spend decades building credibility, and then lose a buyer in forty seconds. The buyer is in Hamburg, or Los Angeles, or Sydney. They have found your product through a referral, a trade fair contact, or a Google search. They have a budget, a sourcing need, and a limited amount of time to decide which supplier deserves a conversation. They open your website. And in that moment, before a single email is sent, before a single s

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The Agent Will Always Call First: How Insurance's Oldest Distribution Model Still Owns the World, and Why That Is a Problem Nobody Is Solving

[Article]

Mar 20 11 MIN READ

The Agent Will Always Call First: How Insurance's Oldest Distribution Model Still Owns the World, and Why That Is a Problem Nobody Is Solving

Let me start with something that took me an embarrassingly long time to say out loud. For most of my career inside one of Indonesia's largest general insurance companies, I believed that the agent was the product. Not the policy. Not the premium structure. Not the claims ratio. The agent. The person who sat across the table from a prospect, who built a relationship over months before a single proposal was signed, who called on their birthday and remembered the names of their children. In a busi

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[Article]

Mar 4 7 MIN READ

The Algorithm Knows You're Not Ready: What Google's Trust Framework Actually Means for High-Stakes Brands in Asia

I spent years inside one of Indonesia's largest general insurance companies, starting as a management trainee and eventually reaching a director-level position. What I learned during that climb was not just how insurance works. I learned how institutions think, how they govern themselves, and how they protect the one thing that makes their business possible: trust. I also learned something that nobody in those boardrooms was talking about. While we spent enormous resources building compliance i

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Yuliana Kusumawati

Your Website Is Not a Brochure. For Indonesian Exporters, It Is the Deal.

The Agent Will Always Call First: How Insurance's Oldest Distribution Model Still Owns the World, and Why That Is a Problem Nobody Is Solving

The Algorithm Knows You're Not Ready: What Google's Trust Framework Actually Means for High-Stakes Brands in Asia